MADE Seasonal
I try to have fun with any project I get involved with, but every once in a while you get one that is an absolute pleasure from start to finish. This one was one of those.
Brief
The ask was to create a set of collateral to promote a new seasonal line of menus for one of the largest catering companies in the servicing industry.
Posters
Winter
Spring
Approach
Sustainability and provenance are the two of the most important topics in the food industry at the moment, so it felt appropriate to go down the hand-drawn illustration route. Rich textures and vibrant colours dominate every part of the design, giving all of the visuals a modern, yet familiar feel.
Summer